With over 1 billion global users and a strong grasp on the valuable 18-34 age demographic, Instagram is an essential component of digital marketing and e-commerce strategies for businesses. Expanding your audience and gaining followers is important, but some brands make the mistake of trying to buy … Read more about How to Grow Your Instagram Following (The Right Way)
How to Ensure Positive User Experiences on Your E-Commerce Site
User experience (UX) is one of those things that is rarely noticed unless it’s bad. Like all good designs, from the chair you’re sitting in to the mug you’re sipping from, a good e-commerce site provides a smooth, seamless experience. Your site should make the process of purchasing something as … Read more about How to Ensure Positive User Experiences on Your E-Commerce Site
A Year and Counting: Marketing Lessons from the COVID Pandemic
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at the end of the tunnel. The pandemic is not over by any means, but according to the CDC, over 51 million people (15% of the U.S. population) are now fully vaccinated … Read more about A Year and Counting: Marketing Lessons from the COVID Pandemic
Testify! 3 Reasons to Share Customer Testimonials on Your Website
The Value of Sharing Testimonials on Your Website Customer testimonials aren’t just nice to hear; they can have a huge impact on your business! Learn why you should share customer testimonials on your website. You’re probably familiar with the phrase “straight from the horse’s mouth,” indicating … Read more about Testify! 3 Reasons to Share Customer Testimonials on Your Website