Are you aware of the digital shift right now? It's been going on for a few years now, but it has only just started to become more obvious. We're currently living in a time where the amount of content hitting the Internet is at a surplus. The reasons vary, but much of it boils down to the fact … Read more about Use Personalized and Relevant Content to Drive Your Online Marketing
This was a very special #AskAWebOp episode! Kevin invited his friend Van Baird to talk small business and Internet marketing; two things that he knows a lot about! Van is the owner of a State Farm agency in Georgia and he handles his marketing a little bit different from most people. The … Read more about #AskAWebOp Ep 2.3 – Discussing Small Business Internet Marketing with Van Baird
Did you think that Facebook organic reach was dead? You weren't the only one. In 2014, I wrote about Facebook's promotional content guidelines. If you didn't read it or need a refresher, it basically laid out that Facebook wanted brands and page owners to focus on producing value (entertain, … Read more about Facebook Organic Reach Just Received a Facelift
Kelsey and Taylor tackle the question of whether small businesses should use Instagram ads in their marketing strategy. Instagram ads have been available through Facebook's Ad Manager and Power Editor since Fall 2015. However, there are many small businesses who haven't tapped into Instagram's … Read more about #AskAWebOp Ep 2.2 – Should Small Business Be Using Instagram Ads?
Have you ever had a friend on Facebook post over and over again? It becomes pretty annoying doesn't it? Why is it that small businesses think that their Internet marketing strategy can do the same thing and it be okay? If you are guilty of posting 10x an hour on Facebook or Instagram, this … Read more about #60SecondFix Episode 2 – Create a Content Schedule & Avoid Diluting Your Reach
We're excited to introduce a new series, called 60 Second Marketing Fix (#60SecondFix)! Small business owners are short on time and you need information FAST. Our new series is meant to give you marketing and small business insight so that you can stay up-to-date and hopefully learn something new. … Read more about #60SecondFix Episode 1 – You Can’t Improve What You Don’t Measure
Taylor and Kelsey discuss what's going on with online customer service and Internet reviews on sites like Facebook, Yelp, and Google. Internet users are becoming more open to leaving reviews, and they're using reviews to help make purchasing decisions. Your small business online reputation should … Read more about #AskAWebOp Season 2 Ep 1 – Online Review Sites and Customer Service
Remember when advertising your business was as simple as taking out an ad in the Yellow Pages? These days, traditional media costs more and has a lower return on investment (ROI) than ever before. While large corporations have the resources to reach their target market on a variety of platforms, … Read more about How a Small Business Can Reach Its Local Market
