Even though brands are the +1 at the social media cocktail party, it still makes people feel great to be acknowledged by a business. A few years ago, it made people feel great because it was like being mentioned by a superstar. Who wouldn't want Nike to reply to them publicly!? Today, customers … Read more about Revive Your Twitter with Video Responses
Are you an owner/operator or manager of a family entertainment center or amusement park? Please take our quick survey! State of Internet Marketing in the Amusement and Family Entertainment Industry Thanks for completing our survey! Please share with other owners/operators and managers … Read more about The Amusement and Family Entertainment Marketing Survey
Would you ever tell a customer that you didn't want to take their money? That might sound ridiculous, but many family entertainment centers are making it hard for customers to pay them or even be customers in the first place. Centers make it difficult for potential customers to convert over to … Read more about Are You Making Your Customers Work to Give You Money?
There are 1.5 BILLION Facebook users and 1 BILLION of those users are on the network every day (August 2015). It's almost a no brainer for us to use Facebook's advertising platform when trying to build business for our customers. Think about all of those parents looking at Facebook! Since launching … Read more about Instagram Ads Are a Must for Family Entertainment
When it comes to an old school marketing metric, nothing reigns supreme as much as "impressions". Whether it's a print ad, Google AdWords, or television ads, marketers love to talk about impressions. It's a term that we have used too often to quantify results. These numbers matter very little in … Read more about Why Engagement Rules Over Impressions
Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be … Read more about Ep 21 – #AskAWebOp – Having a Rented vs Owned Online Presence
Allow me to preface this post by saying that I am a Snapchat user. When Snapchat first launched, it was making headlines for negative reasons. As the network's reputation matured, users began to shape the service and how brands would eventually find success in using it. If you're not familiar … Read more about 3 Reasons to Reconsider Jumping Onto Snapchat
Kelsey, Jared, and Taylor celebrate our 20th episode of #AskAWebOp by reviewing our top 8 questions from the past year. The trio covers: Facebook Beacon Social media Likes and Follower counts Online advertising and ad blockers Quantity of posts to your social media networks The best times to … Read more about Ep 20 – Our Top 8 #AskAWebOp Questions
