We recently went to Nashville for the IATP 2016 conference! With such a fun and young organization, we wanted to capture episode 52 on Snapchat! During the show, Taylor and Kelsey were responsible for curating social media content about the conference using Tagboard. This content was featured on a … Read more about TrustWorkz Goes to IATP 2016 – #AskAWebOp Ep 52
How to Go LIVE on Facebook 101 – #AskAWebOp Ep 51
Did you notice the prominent placement of the LIVE button on your Facebook app? Live streaming is going mainstream and if your small business wants to make it a success, there are some steps you will want to take in order to attract the right kind of attention (and keep it)! Episode 51 of … Read more about How to Go LIVE on Facebook 101 – #AskAWebOp Ep 51
We’re Celebrating 50 Episodes of #AskAWebOp!
Join us for our 50th episode of #AskAWebOp! Do you have questions for our WebOps? Ask us on Facebook, Twitter, or Instagram using the #AskAWebOp hashtag. … Read more about We’re Celebrating 50 Episodes of #AskAWebOp!
“Near Me” Searches and Your Local Business
"Near Me" searches in Google, such as, "breakfast near me" grew 130% year over year (YoY) overall and they grew even faster on mobile (146% YoY). Also according to Google, 88% of "near me" searches happened on a mobile device. As the mobile world continues to grow and evolve, these types of searches … Read more about “Near Me” Searches and Your Local Business
Our Social Media Mantras – #AskAWebOp Ep 49
One of the most essential parts of creating a social media strategy is to have some parameters for yourself and your team. A social media mission can help your strategy stay in the right direction, even if you have multiple voices (people) contributing. Kelsey and Taylor discuss their social media … Read more about Our Social Media Mantras – #AskAWebOp Ep 49
Know Your Boundaries to Say “No” to Boundaries
Over the past few years, experts have been saying that the death of local retail stores is upon us! While the online marketplace continues to grow, local businesses have a differential advantage to keep their market coming back to them. The exciting news is that it's just getting started! A … Read more about Know Your Boundaries to Say “No” to Boundaries
Customer Service Wins Before Ever Speaking to an Actual Customer
When you're working in your own business, it's easy to miss some of the glaringly obvious characteristics of an online presence from businesses that do customer service really well. At first glance, you might think to yourself that you cannot afford the features that make big businesses at least try … Read more about Customer Service Wins Before Ever Speaking to an Actual Customer
Search Experience Optimization for Small Business – #AskAWebOp Ep 48
SEO. It typically stands for Search Engine Optimization. We discuss how we also look at SEO as an acronym for Search Experience Optimization. It's a slightly different perspective on Internet marketing, but one that is extremely important to the future (and current state) of small businesses being … Read more about Search Experience Optimization for Small Business – #AskAWebOp Ep 48