Marketing trends are shifting quickly, and it's important for small businesses to adapt so that they don't miss capturing the attention of their customers. Learn more about maximizing your marketing dollars from Kelsey and Taylor in Episode 36 of #AskAWebOp. … Read more about #AskAWebOp Ep 36 – Marketing Where Your Customers Place Their Attention & TrustWorkz Goes to Vegas!
Dig Into Your Data to Make Better Decisions
We all want to make better business decisions, right? Even though there are situations when I would recommend that you jump in head first on opportunities with little data (Snapchat), owners and operators can make significantly better decisions when they incorporate information that is available … Read more about Dig Into Your Data to Make Better Decisions
#AskAWebOp Ep 35 – Small Businesses and Online Reviews
Don’t Let Automation Replace Your Actual Web Presence
Thanks to technology, there are thousands of ways to automate our lives to become more productive and experience less stress. There are also plenty of ways to over automate our lives and strip out important factors like human guidance or interaction. This is especially true with social media … Read more about Don’t Let Automation Replace Your Actual Web Presence
#AskAWebOp Ep 34 – Important Facebook, Google, and Instagram Updates that SMBs Need to Know About
Social media networks continue to roll out new updates this spring. Kelsey and Taylor cover a few of the most important updates that have rolled out from Google, Facebook, and Instagram within the past few days. These updates are all important to your small business Internet marketing, so get ready … Read more about #AskAWebOp Ep 34 – Important Facebook, Google, and Instagram Updates that SMBs Need to Know About
A Quick Thank You Note Can Help Drive Business
There's a secret that Internet marketing agencies don't want you to know... Are you ready for it? The secret is that there are very few secrets, but many agencies and small business owners aren't ready to put in the effort that it takes to win the Internet with lasting results. We're all looking … Read more about A Quick Thank You Note Can Help Drive Business
Impressions Are Old School Metrics – It’s Time to Move On
Yes, impressions matter. If you're not familiar with this marketing term, it's used to describe how many people have viewed your ad, mailer, commercial, or Facebook post. Impressions have been used for years to help quantify the advertising world, and they were okay indicators back in the day. … Read more about Impressions Are Old School Metrics – It’s Time to Move On
3 Ways to Stand Out on Social Media
If you were expecting to see 3 tools to use in order to stand out with social media, then you might be disappointed. This post will be covering concepts and emotional hurdles that you will need to overcome in order to attract the attention that you desire. Small business owners today understand … Read more about 3 Ways to Stand Out on Social Media