The small business world isn't taking the news about the new Instagram algorithm update very well. Taylor and Kelsey cover what you need to know and why you really don't need to worry about the new update. Here's the good news: If you're creating awesome content, then the update could be a huge … Read more about #AskAWebOp Ep 31 – How Small Business Should Adjust to the New Instagram Algorithm
5 Ways the Internet Changed in Under 14 Days
Five years ago, we used to think that a major update to Facebook or Google every other month was fast. Within the past 14 days, we have had to update our team on at least 5 major updates happening in social media and search engines. It seems as if things are moving exponentially faster. For … Read more about 5 Ways the Internet Changed in Under 14 Days
#AskAWebOp Ep 30 – How to Craft the Perfect Social Media Post
Episode 30 tackles a question we get every week! Taylor and Natalie cover the secret art to crafting the perfect social media post for your small business. Watch this week's episode and submit your own question to #AskAWebOp on Twitter, Instagram, or Facebook! … Read more about #AskAWebOp Ep 30 – How to Craft the Perfect Social Media Post
#60SecondFix Ep 9 – You Can Buy Exposure, But You Have to EARN Influence
If you think that Internet marketing success happens overnight, then you're going to be unpleasantly surprised by your results. You can go out and buy impressions and exposure through social media and Google. However, you're going to be throwing a significant amount of money away because … Read more about #60SecondFix Ep 9 – You Can Buy Exposure, But You Have to EARN Influence
3 Ways You’re Destroying Your Social Media Presence
Social media marketing has quickly moved from something that anyone with a computer can do to a skilled art form. Actually, it has always been that way but those that lacked the skills could get by due to the sparkle of newness that Facebook, Twitter, and Instagram once had with people. Now that the … Read more about 3 Ways You’re Destroying Your Social Media Presence
#AskAWebOp Ep 29 – Are You Taking Advantage of All That Facebook for Business Has to Offer?
Kelsey and Taylor break down a few Facebook features that small businesses are probably not using at all! Learn how you can tap into Facebook even more to help your small business marketing strategy reach new heights! Do you know someone who would benefit from watching this episode of … Read more about #AskAWebOp Ep 29 – Are You Taking Advantage of All That Facebook for Business Has to Offer?
Trying to Fit Digital Into the Traditional Marketing Box
The most dangerous phrase in the language is, "We've always done it this way." - Grace Hopper, Rear Admiral US Navy We work with a wide variety of small businesses that use an even wider variety of ways to reach their target customers. From billboards to Google AdWords, we've probably seen it all. … Read more about Trying to Fit Digital Into the Traditional Marketing Box
#60SecondFix Ep 8 – Where Should My Small Business Be On Social Media? It depends…
By far, one of the most popular questions that we receive is, "which social media networks should I be using to grow my business?" I'm pretty sure that we have covered this question before in #AskAWebOp, but I wanted to add my 2 cents again. Should you be using Facebook, Snapchat, … Read more about #60SecondFix Ep 8 – Where Should My Small Business Be On Social Media? It depends…