Does your small business have regulars? You know, those same customers who come in each week to shop, eat, or play. By now you probably know them by name. You may even know their kids’ names. Over time, you will learn more about your customers, and they will learn more about you. You value their … Read more about Building Online Relationships in 3 Easy Steps!
#60SecondFix Ep 7 – Making Content Marketing Work for Your Small Business
Content marketing isn't new, but it is evolving. Businesses have been using content marketing to spread their brand for decades, and the Internet has helped make it more accessible to most small businesses. Although the barrier to entry has been eliminated for most small businesses, there are still … Read more about #60SecondFix Ep 7 – Making Content Marketing Work for Your Small Business
5 Things That You’re Not Doing On Facebook But Should
The power of Facebook seems to just continue to grow year over year. Currently, there is no easier way to connect with a wide variety of people. As of today, most small businesses can easily find their audience on Facebook, but it is still an underused network. Here are 5 ways that you can turn … Read more about 5 Things That You’re Not Doing On Facebook But Should
#AskAWebOp Ep 27 (2.6) – The Basics of Creating a Successful Social Media Contest
Deciding to launch a social media contest won't ensure automatic success. It takes thoughtful planning to create successful social media campaign for a company of any size, even small businesses. Kelsey and Taylor take you through 4 points to help you create a successful social media contest for … Read more about #AskAWebOp Ep 27 (2.6) – The Basics of Creating a Successful Social Media Contest
#60SecondFix Ep 6 – Snapchat and Your Small Business
Snapchat has been in the news steadily for the past few years. At first, we heard about the disappearing photo service because parents were worried about inappropriate sharing. However, the service (which turned down $3 Billion dollars from Facebook) has matured into a media company, serving … Read more about #60SecondFix Ep 6 – Snapchat and Your Small Business
Step By Step Guide for Targeting Your Organic Facebook Posts
It's been a few weeks now since Facebook updated their organic (unpaid) status updates for Pages. Here are a few things that we have learned so far: Your reach can increase as long as you post at optimal times. Check your Facebook Insights to learn more about your Page demographics and … Read more about Step By Step Guide for Targeting Your Organic Facebook Posts
#60SecondFix Ep 5 – Balancing the Right Hooks You Throw
My name is Kevin Ekmark and this is your #60SecondFix. Today what we're going to talk about is throwing a lot of Right Hooks. Right Hooks is a term that Gary Vaynerchuk coined. It's known as that hardcore sales pitch, so basically you're going in for the right hook trying to knock them out to … Read more about #60SecondFix Ep 5 – Balancing the Right Hooks You Throw
#AskAWebOp Ep 2.5 – Should You Invest More Into Website Design or Content Marketing?
Kelsey and Taylor discuss whether small businesses should put the majority of their focus (money) on website aesthetics, or if they should invest more in telling their story. Watch Episode 2.5 (26) and let us know what you think! … Read more about #AskAWebOp Ep 2.5 – Should You Invest More Into Website Design or Content Marketing?