When you start a small business, one of the most important things in becoming successful is differentiating yourself from your competitors. You want your potential customers to know that you have something different to offer than everyone else. From your mission statement, to the service you … Read more about Your Content Should Be As Original As Your Business
What Do Women Know About Running A Business Anyway? (Infographic)
I’m actually not picking on the ladies here today, far from it. Women business owners represent the fastest growing segment of the economy; I personally find it extremely prudent to pay very close attention to this segment. (A humble hat tip to all of my lady friends who are my colleagues and peers, … Read more about What Do Women Know About Running A Business Anyway? (Infographic)
Why Small Business Benefits Most from Evergreen Content
Every year as the Super Bowl rolls around, "viral content" seems to be the buzz phrase thrown around. Companies dream of a YouTube video, blog post, or Instagram photo that is shared across the world and back again, leading to unparalleled exposure and increased revenue. Viral content can help … Read more about Why Small Business Benefits Most from Evergreen Content
Is Your Company Well Branded, Or Do You Need A Brand-Aid?
Do you wonder at all how others might perceive your brand as they bump into you online across different channels? Have you considered exactly how you should array your various identities across the web? Is a solid visual impact and uniformity a part of your strategy as you develop your web presence? … Read more about Is Your Company Well Branded, Or Do You Need A Brand-Aid?
Optimizing Your Google Local Listing
Small businesses have been fighting an uphill battle for years when it comes to internet marketing. As search engines continue to fine tune their algorithms to prevent poor quality search results, it has become harder for everyone who is not an internet marketer (who are constantly trying to adjust) … Read more about Optimizing Your Google Local Listing
Social Media Marketing Work Flow – How Much Time To Invest (Infographic)
I found an infographic last week and it really drove home a point that I wanted to share with you today: Social media marketing takes time. This is especially true if it is done correctly. Consequently, social media is not free…it never really has been. The advent and acceptance of social media … Read more about Social Media Marketing Work Flow – How Much Time To Invest (Infographic)
Why Local Internet Marketing Matters Most
When you partner with TrustWorkz for your small business web presence management, your company receives a thoughtfully selected internet marketing plan. The plan is tailored to help your business grow online, and most importantly, be found in your local market. We understand that small businesses … Read more about Why Local Internet Marketing Matters Most
What You Have Is A WEBSITE…What You Need Is A WEB PRESENCE
You may be asking yourself, “What’s the difference?” Please know that this is a totally common and honest response to the title statement today. As with most things, the more you understand about a topic the more able you are to decide if it applies to you at all…and how. My aim is to give you a … Read more about What You Have Is A WEBSITE…What You Need Is A WEB PRESENCE