The TrustWorkz team was thrilled to contribute to the April 2021 issue of International Bowling Industry magazine. Social media manager Katelyn weighed in with her best tips for bowling alley proprietors in the face of the "new normal" of a post-COVID world. Check out the "Expert Alley" feature … Read more about TrustWorkz in International Bowling Industry Magazine
A Year and Counting: Marketing Lessons from the COVID Pandemic
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at the end of the tunnel. The pandemic is not over by any means, but according to the CDC, over 51 million people (15% of the U.S. population) are now fully vaccinated … Read more about A Year and Counting: Marketing Lessons from the COVID Pandemic
How To Empower Your Employees To Be Advocates For Your Business
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
4 Social Media Lessons I Learned from Baking
Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit of the perfect chocolate chip cookie recipe and a successful sourdough starter. Baking is a great escape—it requires concentration, consistency, and creativity, all of … Read more about 4 Social Media Lessons I Learned from Baking
We’re Watching You: Digital marketing strategies to keep an eye on in 2020
If there’s one constant in digital marketing, it’s forward-thinking strategies. Since digital trends are always changing, marketers and business owners must constantly prepare for what’s to come by keeping tabs on big brands and key players in the digital sphere. If you don’t keep up, you’ll miss … Read more about We’re Watching You: Digital marketing strategies to keep an eye on in 2020
Social Media Trolls: Whatcha Gonna Do When They Come For You
Okay, first thing's first. What is a social media troll? I'm glad you asked. Social Media Examiner explains that "trolls are the people online who purposefully stir up trouble in social media communities." via GIPHY Where do they hang out? On social media, usually in the comments, and … Read more about Social Media Trolls: Whatcha Gonna Do When They Come For You
The Insider’s Guide to Promoting Your FEC’s Holiday Event
Is your family entertainment center ready for the rush of holiday party-goers headed your way? Businesses that plan ahead, strategize a plan of action, and invest in tools to help market events are the ones most likely to see a successful return this holiday season. Whether your seasonal FEC … Read more about The Insider’s Guide to Promoting Your FEC’s Holiday Event
Social Media Bootcamp for Your Small Business
When I ask business owners about their social media presence, I often see a look of panic in their eyes. They know they should be on Facebook and Instagram . . . but what about SnapChat? Or Twitter? And what even is Tik Tok? As someone whose job it is to keep up with the ever-changing landscape of … Read more about Social Media Bootcamp for Your Small Business