Most…I said most. For the record: I have met many small business owners that are doing a great job with their online marketing without any help from anyone. It has been my experience though, that the majority of small businesses are wasting huge amounts of time and money in an effort to “get it … Read more about Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right – Part 1 of 3
Facebook For Business Doesn’t Have To Be So Hard
For most of our clients Facebook is one of the most misunderstood social networks. Also worth noting is that when we perform a free analysis of a potential client’s web presence, Facebook and how it works for a business is what people want to know about more than any other metric. Most businesses … Read more about Facebook For Business Doesn’t Have To Be So Hard
It’s Hard For An Old Dude To Market To These Kids In Ugly Clothes
Do you know exactly who makes up your target market? What demographic does your product or service appeal to the most? Have you ever really considered whether or not you yourself are a part of that same audience and demographic? I ask because it is supremely important as a business owner that you … Read more about It’s Hard For An Old Dude To Market To These Kids In Ugly Clothes
36 Rules Of Social Media For Business (Infographic)
I was reminded about this particular Infographic today by a Facebook post from Kevin Ekmark. The Infographic itself is actually pretty old by Internet standards (over a year) but it is still very relevant. The smart folks over at Ultralinx really did a superb job collecting the information from … Read more about 36 Rules Of Social Media For Business (Infographic)
Social Media For Business In Two Camps: Too Much and Not Enough
How long has it been since you first started contemplating social media marketing for your business? I only ask because your answer should shed some light on the correlation between when you embraced social media as a marketing platform for your business and your perception of the value and benefits … Read more about Social Media For Business In Two Camps: Too Much and Not Enough
Managing Your Web Presence (Social Media, Content Marketing, SEO)
On Tuesday of this past week TrustWorkz® was honored to present a Webinar to the membership of the Roller Skating Association International (We are members). We were asked to help the members understand what has changed about the Internet lately and how this impacts their entire web presence. The … Read more about Managing Your Web Presence (Social Media, Content Marketing, SEO)
Optimizing Your Google Local Listing
Small businesses have been fighting an uphill battle for years when it comes to internet marketing. As search engines continue to fine tune their algorithms to prevent poor quality search results, it has become harder for everyone who is not an internet marketer (who are constantly trying to adjust) … Read more about Optimizing Your Google Local Listing
Social Media Marketing Work Flow – How Much Time To Invest (Infographic)
I found an infographic last week and it really drove home a point that I wanted to share with you today: Social media marketing takes time. This is especially true if it is done correctly. Consequently, social media is not free…it never really has been. The advent and acceptance of social media … Read more about Social Media Marketing Work Flow – How Much Time To Invest (Infographic)