The most dangerous phrase in the language is, "We've always done it this way." - Grace Hopper, Rear Admiral US Navy We work with a wide variety of small businesses that use an even wider variety of ways to reach their target customers. From billboards to Google AdWords, we've probably seen it all. … Read more about Trying to Fit Digital Into the Traditional Marketing Box
Building Online Relationships in 3 Easy Steps!
Does your small business have regulars? You know, those same customers who come in each week to shop, eat, or play. By now you probably know them by name. You may even know their kids’ names. Over time, you will learn more about your customers, and they will learn more about you. You value their … Read more about Building Online Relationships in 3 Easy Steps!
Use Personalized and Relevant Content to Drive Your Online Marketing
Are you aware of the digital shift right now? It's been going on for a few years now, but it has only just started to become more obvious. We're currently living in a time where the amount of content hitting the Internet is at a surplus. The reasons vary, but much of it boils down to the fact … Read more about Use Personalized and Relevant Content to Drive Your Online Marketing
The 2015 State of Internet Marketing for FECs
We know you have been waiting for the results from the survey. Remain calm. They have arrived! Our 2015 Internet Marketing Survey for the family entertainment industry was a huge success. We were able to gather information from a wide variety of associations and industries within family … Read more about The 2015 State of Internet Marketing for FECs
Instagram Ads Are a Must for Family Entertainment
There are 1.5 BILLION Facebook users and 1 BILLION of those users are on the network every day (August 2015). It's almost a no brainer for us to use Facebook's advertising platform when trying to build business for our customers. Think about all of those parents looking at Facebook! Since launching … Read more about Instagram Ads Are a Must for Family Entertainment
Where to Find Free Images for Your Blog and Social Media
Did you know that you can't use just any image on the Internet to market your business? Yup, it's true! If you want to use an image in a Facebook campaign or blog post, you must first attain the rights to use it. The consequences of not going through the proper channels to get the rights will … Read more about Where to Find Free Images for Your Blog and Social Media
Great Social Media Advertising Tools to Jump On Now! – Episode 8 #AskAWebOp
Remember when email was all the rage and you couldn't wait to sign into AOL to hear, "You've got mail"? It was only a few years ago that email open rates for businesses were above 80%, but then we grew weary of Groupon, chain emails forwarded from your parents, and that royal family from a far away … Read more about Great Social Media Advertising Tools to Jump On Now! – Episode 8 #AskAWebOp
3 Major Marketing Maneuvers to Rethink
It's time to shake off some bad habits and stubbornness with our marketing strategies. Let's face it. Over the past decade, we have all built some bad habits of, "this is the way we always do things", which have kept us from adapting to the new marketing standards. Some of us are so busy looking for … Read more about 3 Major Marketing Maneuvers to Rethink