When we (business owners) optimize our own website, the end goal is to have the search engines index the site, and then rank it high in relevancy for keywords that we think potential customers will use to find us. The online marketing industry calls website optimization, "Search Engine Optimization" … Read more about Why You Should Care About Optimizing Your Website
Marketing Insight And “Mojo” From The Experts
I had the opportunity last week to get together with some of my Atlanta area marketing friends to record a marketing round-table. Like TrustWorkz®, these individuals are working with small business clients each and every day. They are also some of my most trusted and competent confidants...its … Read more about Marketing Insight And “Mojo” From The Experts
What is Web Presence Management For Dentists?
Web Presence Management, (and we’re not just talking about your website) makes your practice/business come alive online, connecting you to current and potential patients in new and powerful ways never before thought possible, allowing you to become relevant in your community and dominant in local … Read more about What is Web Presence Management For Dentists?
Embracing Social Networks To Market Your Dental Practice
When considering marketing through social networks: First look at what you want to talk about and then look at what your connected consumers want to talk about. Answer why you should engage in social networks and why anyone would want to engage with you. Observe what brings your connected … Read more about Embracing Social Networks To Market Your Dental Practice
So How Important Is Social Media Lately? A Video Smackdown
The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool for their business. Social media as a tactic to connect with new and ideal patients has become a necessity in today’s world. Your existing and potential … Read more about So How Important Is Social Media Lately? A Video Smackdown
Search Engine Optimization (SEO) For Dentists
Dentists are among the savviest of professional service providers. Perhaps it is because they work on such a minute scale day in and day out…perhaps it is because they are technically minded and have a pre-disposition to learning. In any event, it has been our experience that those from the dental … Read more about Search Engine Optimization (SEO) For Dentists
The Paint Company Social Media Case Study
When Chris came to us to help him create his web presence, his paint company had only been open for a few months. We were tasked with literally taking his site from nowhere to be found on the internet to making him the painter in Woodstock. After letting him know that it would take time to gain … Read more about The Paint Company Social Media Case Study
The Car Wash Case Study
When we took over the digital marketing for Towne Lake’s Carwash and Detail (TLCD), they admittedly had little to no plan when it came to the internet. They knew that they needed to do something, but they weren’t 100% sure what needed to be done, or how to do it. We approached TLCD as one of our … Read more about The Car Wash Case Study