Do you know exactly who makes up your target market? What demographic does your product or service appeal to the most? Have you ever really considered whether or not you yourself are a part of that same audience and demographic? I ask because it is supremely important as a business owner that you … Read more about It’s Hard For An Old Dude To Market To These Kids In Ugly Clothes
Social Media For Business In Two Camps: Too Much and Not Enough
How long has it been since you first started contemplating social media marketing for your business? I only ask because your answer should shed some light on the correlation between when you embraced social media as a marketing platform for your business and your perception of the value and benefits … Read more about Social Media For Business In Two Camps: Too Much and Not Enough
Surprise: Your Web Presence is Loaded with Valuable Info
Building a web presence for your small business holds many advantages for both short and long term marketing goals. Successful inbound marketing campaigns are constantly being touched, tweaked, and modified by humans to maintain and continually build their web presence. Through reporting tools that … Read more about Surprise: Your Web Presence is Loaded with Valuable Info
Why Small Business Benefits Most from Evergreen Content
Every year as the Super Bowl rolls around, "viral content" seems to be the buzz phrase thrown around. Companies dream of a YouTube video, blog post, or Instagram photo that is shared across the world and back again, leading to unparalleled exposure and increased revenue. Viral content can help … Read more about Why Small Business Benefits Most from Evergreen Content
Is Your Company Well Branded, Or Do You Need A Brand-Aid?
Do you wonder at all how others might perceive your brand as they bump into you online across different channels? Have you considered exactly how you should array your various identities across the web? Is a solid visual impact and uniformity a part of your strategy as you develop your web presence? … Read more about Is Your Company Well Branded, Or Do You Need A Brand-Aid?
Social Media Marketing Work Flow – How Much Time To Invest (Infographic)
I found an infographic last week and it really drove home a point that I wanted to share with you today: Social media marketing takes time. This is especially true if it is done correctly. Consequently, social media is not free…it never really has been. The advent and acceptance of social media … Read more about Social Media Marketing Work Flow – How Much Time To Invest (Infographic)
What You Have Is A WEBSITE…What You Need Is A WEB PRESENCE
You may be asking yourself, “What’s the difference?” Please know that this is a totally common and honest response to the title statement today. As with most things, the more you understand about a topic the more able you are to decide if it applies to you at all…and how. My aim is to give you a … Read more about What You Have Is A WEBSITE…What You Need Is A WEB PRESENCE
How Do You Keep Up with Social Media Changes?
Keeping up with all of the changes on the internet is no easy task, no matter who you are or what you do. Every morning, I wake up at 4:30 a.m. and start pouring over blog posts about social media, website design, and search engine optimization. Over the past few years, I have grown to accept the … Read more about How Do You Keep Up with Social Media Changes?