Zone Action Park (ZAP) is a family entertainment center in a small Texas town who needed a solution to seasonal drops in sales. Customers weren’t purchasing admission to their most popular attractions, go-karts and mini-golf. ZAP reached out to TrustWorkz to improve their revenue during their slow season.
ZAP worked closely with TrustWorkz last fall to design a user-friendly, responsive website where customers could learn about their attractions, scope out specials, and book birthday parties. The ease of online booking is a major selling point in today’s digital age, but ZAP was tired of giving a percentage to the big-name coupon sites. They trusted us to utilize the e-commerce model effectively to generate new sources of direct revenue. We designed DealWorkz, a platform that allows customers to purchase deals onsite and redeem them later, putting 100% of the profits directly into the business owner’s bank account at the time of purchase.
We offered ZAP customers 2 hours of unlimited go-karting and mini-golf, plus game points to use in the arcade. By setting a competitive price and leveraging spring break sales with a robust paid ads strategy, we generated over $14,000 in gross sales for Zone Action Park exclusively through the DealWorkz promotion in March. This combination of e-commerce deals and paid advertising has them on track to generate over $9,000 in revenue via DealWorkz this month.
(March 1st to March 31st, 2018)
- Over $14,000 in gross sales onsite
- 409 orders placed
- 667 deals purchased
- 3,238 deal views
- Site traffic increased 146%
- Site sessions (repeat visitors) increased 166%
- Bounce rate decreased & session duration increased
- Over 14X return on investment
The Deal Works
“We decided to work with TrustWorkz to improve how well we were found online. After 3 months of continually improved rankings, we are solidly in the Google Map Pack and rank number 1 on most and in the top three searches for the rest of our attractions.
“TrustWorkz then suggested that we install DealWorkz and begin a Facebook ad campaign. That combination gave us the perfect combination and the timing could not have been better. DealWorkz has pre-sold over 20k in 3 months.
“We are so pleased with our results and look forward to continued improvements in 2018!”
Because of their success with DealWorkz, ZAP reached out to TrustWorkz for a more comprehensive digital marketing plan to further promote onsite sales. Going forward, we will utilize CouponWorkz in conjunction with DealWorkz to generate even more direct revenue for Zone Action Park.