Before we partner with a new family entertainment center, we run an analysis of their current web presence. We do this for a few reasons: Benchmark where the customer's web presence is before partnering with TrustWorkz Set future goals and KPI's to measure our success When we went to Las Vegas … Read more about What Over 100 Marketing Reports Taught Us
Ranking well in Google is all that any business wants to do when they first jump into Internet marketing. While we don't believe that rankings are everything, they certainly are an important part of helping family entertainment centers be found online. When looking at Google search engine results … Read more about How to Improve Your Google Local Rankings – Episode 7 #AskAWebOp
Part of why you love your parents is because they loved you first, brands need to do that." - Gary Vaynerchuk One of the very first things that we examine when bringing on a new partner (customer) is whether they are adding value to their customers through their marketing or just selling tickets to … Read more about Are You Showing Your Customers the Love?
Chanel Bellotto is the owner of Skate World, one of Florida's most well known and loved roller skating rinks. When she visited Southeastern Skate in Georgia for the annual expo, we started talking about business, company culture, and giving back. She told me about a special organization located in … Read more about How Chanel Bellotto of Skate World Gives Back and Builds a Team of Servant Leaders
The Internet is enormous. Millions of Americans connect everyday through Facebook, Messenger, Snapchat, and Google search. Many might see this as the opportunity of a lifetime (to have so many people to expose their brand to), and yet there is a large number of small business owners that think that … Read more about How to Shrink the Internet by Capturing Your Local Market
Mobile Friendliness Matters I realize that we have been beating the idea of mobile friendliness into our readers' heads for the past few years, but it's an extremely important topic. Google and Bing gave everyone almost a 3 year heads up that mobile friendly formats for websites mattered, and Google … Read more about Find Out if Your Website Is Mobile Friendly or Not – Episode 6 #AskAWebOp
Just in case you're not familiar with WordPress, it is an open source content management system (CMS) that thousands of businesses worldwide use to build their websites. WordPress comes in two sizes: WordPress.com and WordPress.org. Both systems are free to use, but WordPress.org provides business … Read more about 6 Essential WordPress Plugins for Local Businesses
Blog: A Powerful Marketing Tool for Your Entertainment Center Are you interested in blogging for your family entertainment center? Blogs are widely regarded as one of the most valuable Internet marketing resources for a business. As businesses begin to produce more content, a blog can become the … Read more about Blogging 101 for FECs – Episode 5 of #AskAWebOp
