It’s the season of ghosts and ghouls, but there’s one recurring nightmare that sends shivers down the spine of every business owner: Search Engine Optimization! There’s no denying that the spectre of SEO can be intimidating, but this essential element of a successful digital marketing strategy … Read more about 5 Scary SEO Mistakes That Might Be Haunting Your Business
Millennials. Love ‘em or love to talk about ‘em, there’s no denying they have some serious purchasing power. You may think of Millennials as college kids and twenty-somethings, but today’s largest generation includes anyone born from 1981 to 1996. That makes them a generation of post-grads, … Read more about 5 Key Marketing Strategies Your Family Entertainment Center Needs to Succeed
Many small businesses are turned off from using Snapchat or Instagram Stories because they only last 24 hours. Before we dive into Geofilters, it's important to clear this hurdle or it's not worth your time to move forward (just being honest). The power of Snapchat is that: With only 24 … Read more about What’s the ROI of a Snapchat On Demand Geofilter?
Before we partner with a new family entertainment center, we run an analysis of their current web presence. We do this for a few reasons: Benchmark where the customer's web presence is before partnering with TrustWorkz Set future goals and KPI's to measure our success When we went to Las Vegas … Read more about What Over 100 Marketing Reports Taught Us
Mobile Friendliness Matters I realize that we have been beating the idea of mobile friendliness into our readers' heads for the past few years, but it's an extremely important topic. Google and Bing gave everyone almost a 3 year heads up that mobile friendly formats for websites mattered, and Google … Read more about Find Out if Your Website Is Mobile Friendly or Not – Episode 6 #AskAWebOp
Whether we like it or not, Google, Apple, and Facebook have dictated the way we market our businesses online. Personally, I think that most of the changes are for the best. Their updates are based on real time data that they receive from how you and I use their products everyday. It should be … Read more about Website Design Is All About User Experience
In 2012, the Internet research firm, comScore, presented data stating that mobile users would surpass desktop users by 2014. Well, they were correct! The world witnessed mobile Internet usage takeover desktop as early as February 2014 according to Nielson. It has almost been a full year since … Read more about 10 Mind Melting Mobile Marketing Metrics from 2014
Google has finally announced, after years of speculation and a few months of testing, that they would highlight in mobile search results whether a website was mobile friendly or not. This distinction will provide businesses that have a mobile friendly website a visual advantage in search engine … Read more about Google Now Shows Whether Sites Are Mobile Friendly or Not in Search Results