TrustWorkz friends, meet Rachel Miller. We really like her, and we think you will too! Rachel recently jumped on board with TrustWorkz and we couldn't be more excited to introduce you to her! After getting her acclimated and showing her around our new office space, we thought it would be great … Read more about Meet & Greet with Rachel Miller
Facebook Ads 101
What You Must Know Before You Pay for Your Next Ad Organic reach dwindling has many business owners using Facebook frustrated. While there are ways to combat a lower organic reach, Facebook Ads are a great option for many business owners looking to boost their reach or target consumers. Once … Read more about Facebook Ads 101
10 Mind Melting Mobile Marketing Metrics from 2014
In 2012, the Internet research firm, comScore, presented data stating that mobile users would surpass desktop users by 2014. Well, they were correct! The world witnessed mobile Internet usage takeover desktop as early as February 2014 according to Nielson. It has almost been a full year since … Read more about 10 Mind Melting Mobile Marketing Metrics from 2014
Adjusting to Facebook’s “Promotional Content” Algorithm Update
Algorithm updates... ugh! Over the past year, Facebook has lowered the organic (unpaid) reach for most business page posts. Earlier in November, Facebook made a new announcement that businesses posting "promotional" content would see a significant drop in their organic reach as well. Why … Read more about Adjusting to Facebook’s “Promotional Content” Algorithm Update
Google Now Shows Whether Sites Are Mobile Friendly or Not in Search Results
Google has finally announced, after years of speculation and a few months of testing, that they would highlight in mobile search results whether a website was mobile friendly or not. This distinction will provide businesses that have a mobile friendly website a visual advantage in search engine … Read more about Google Now Shows Whether Sites Are Mobile Friendly or Not in Search Results
Creative Ways to Boost Internet Reviews
Your online reputation is extremely important! It can often be the deciding factor when a potential customer is trying to decide between you and your competitor. The world of Internet reviews is bigger than just the good and the bad. The number of reviews you receive can also make a big difference … Read more about Creative Ways to Boost Internet Reviews
5 Internet Marketing Strategies for Family Entertainment Franchises
Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing the corporate presence instead of providing the necessary support for each franchisee's hyper local market. … Read more about 5 Internet Marketing Strategies for Family Entertainment Franchises
Understanding Seasonality in Your Business
Exposing How Web Analytics and Data Can Empower Your Small Business and Ensure that Your Internet Marketing Is Working! If you haven't met me in person or had a phone call with me yet, I must admit that I am a bit of a nerd. Reviewing data and exposing trends in Internet analytics is one of my … Read more about Understanding Seasonality in Your Business