Now that the Instagram algorithm update has rolled out across the network, posting with strategy is even more important for businesses today. Similar to when Facebook created an algorithm to help the best and most relevant content rise to the top of your feed, Instagram posts will require an updated … Read more about When to Post on Instagram for More Likes
We recently went to Nashville for the IATP 2016 conference! With such a fun and young organization, we wanted to capture episode 52 on Snapchat! During the show, Taylor and Kelsey were responsible for curating social media content about the conference using Tagboard. This content was featured on a … Read more about TrustWorkz Goes to IATP 2016 – #AskAWebOp Ep 52
"Near Me" searches in Google, such as, "breakfast near me" grew 130% year over year (YoY) overall and they grew even faster on mobile (146% YoY). Also according to Google, 88% of "near me" searches happened on a mobile device. As the mobile world continues to grow and evolve, these types of searches … Read more about “Near Me” Searches and Your Local Business
Over the past few years, experts have been saying that the death of local retail stores is upon us! While the online marketplace continues to grow, local businesses have a differential advantage to keep their market coming back to them. The exciting news is that it's just getting started! A … Read more about Know Your Boundaries to Say “No” to Boundaries
When you're working in your own business, it's easy to miss some of the glaringly obvious characteristics of an online presence from businesses that do customer service really well. At first glance, you might think to yourself that you cannot afford the features that make big businesses at least try … Read more about Customer Service Wins Before Ever Speaking to an Actual Customer
Many small businesses are turned off from using Snapchat or Instagram Stories because they only last 24 hours. Before we dive into Geofilters, it's important to clear this hurdle or it's not worth your time to move forward (just being honest). The power of Snapchat is that: With only 24 … Read more about What’s the ROI of a Snapchat On Demand Geofilter?
Online visibility is only half of the battle. It's usually won through a mixture of search engine optimization (SEO), paid advertising (social media ads, Google AdWords, etc), email marketing, and a strong social media strategy. All of these disciplines come together to make up your web … Read more about What Happens After a Customer Leaves Your Site
Small businesses frequently ask us for our opinion on Internet marketing versus traditional marketing. Of course we're slightly biased, but we believe it's for good reasons. Most people do not remember or know, but TrustWorkz was born out of a traditional marketing company before branching off. This … Read more about Internet Marketing vs Traditional Marketing for Small Businesses – Which Is Better? #AskAWebOp Ep 46
