The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool for their business. Social media as a tactic to connect with new and ideal patients has become a necessity in today’s world. Your existing and potential … Read more about So How Important Is Social Media Lately? A Video Smackdown
Search Engine Optimization (SEO) For Dentists
Dentists are among the savviest of professional service providers. Perhaps it is because they work on such a minute scale day in and day out…perhaps it is because they are technically minded and have a pre-disposition to learning. In any event, it has been our experience that those from the dental … Read more about Search Engine Optimization (SEO) For Dentists
A TrustWorkz® Wedding…Sorta’
On Saturday, Oct. 20th, our director Kevin Ekmark was married to Andrea Lalley at The Atlanta Botanical Gardens. It couldn't have been a more gorgeous day at a better venue! We are certainly very proud of Kevin and all that he's done to help build us into the company that we are today. We are … Read more about A TrustWorkz® Wedding…Sorta’
Your Website: Simply Static or Malleable Workhorse?
The Website: This is the centerpiece of your web presence and should be the hub for all other online activity. Your website is the one piece of owned media that falls within your complete control. Other online touch points such as social networks are not owned by you and can be shut down or … Read more about Your Website: Simply Static or Malleable Workhorse?
How SEO, Social Media, and Content Marketing Complete the Loop
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push by search engines to require stronger content marketing strategies from web presences in order to succeed. Many agree that up until a … Read more about How SEO, Social Media, and Content Marketing Complete the Loop
The Paint Company Social Media Case Study
When Chris came to us to help him create his web presence, his paint company had only been open for a few months. We were tasked with literally taking his site from nowhere to be found on the internet to making him the painter in Woodstock. After letting him know that it would take time to gain … Read more about The Paint Company Social Media Case Study
The Car Wash Case Study
When we took over the digital marketing for Towne Lake’s Carwash and Detail (TLCD), they admittedly had little to no plan when it came to the internet. They knew that they needed to do something, but they weren’t 100% sure what needed to be done, or how to do it. We approached TLCD as one of our … Read more about The Car Wash Case Study
Mobile Site Vs. Responsive Site: And The Winner Is…
Responsive, hands down…no contest. The debate is over and there’s not much point in arguing about the topic any longer. In a nutshell, the argument among many marketing professionals has been about whether a completely separate mobile site or a site that would respond to different pixel dimensions … Read more about Mobile Site Vs. Responsive Site: And The Winner Is…