Content marketing is extremely important in today's world. Not only does it allow you to connect with your audience more, it allows you to be seen by an even wider audience.
It’s a fact; you fit squarely into one of the two camps. You either realize the benefits of creating original content for your web presence and you put forth the effort to create it...or you do not. I suppose that there could be a third group – those that realize the need for and the benefits of … Read more about Content Marketing – The Haves and the Have Nots
There’s rarely a day that goes by when we are not confronted with serious questions from concerned business owners who have been misled, hurt, robbed or worse. The questions are always about whether or not to invest their hard earned money in any one of a hundred varied and sordid products and/or … Read more about Business Models Built On Fear And Ignorance…Yours.
I’d love to tell you that today’s title is in jest…but it’s not. The digital marketing landscape is in fact quite dangerous. Avoiding the topic and remaining ignorant are not a viable option either; this attitude carries a whole different set of consequences for your business. Today I want to … Read more about The Hazards of Digital Marketing: Pandas, Penguins, and Androids…Oh My!
There's no doubt about it, many people have a much better understanding of the way things used to be. Personally, I'm old enough to be quite sentimental about a great many things. My desk is currently covered in Post-it notes, and this takes me back to a more familiar time when these were the … Read more about Feeling Late To The Social Media Party?
When assessing the success of our internet marketing campaigns for our clients, we prefer to compare time frame trends. This helps us take a deeper look into what is working, what isn't, and what can be improved for our clients. When it came to helping Healthy Smiles of Georgia rank in one of the … Read more about Dental Practice Case Study
On Tuesday of this past week TrustWorkz® was honored to present a Webinar to the membership of the Roller Skating Association International (We are members). We were asked to help the members understand what has changed about the Internet lately and how this impacts their entire web presence. The … Read more about Managing Your Web Presence (Social Media, Content Marketing, SEO)
When you start a small business, one of the most important things in becoming successful is differentiating yourself from your competitors. You want your potential customers to know that you have something different to offer than everyone else. From your mission statement, to the service you … Read more about Your Content Should Be As Original As Your Business
Every year as the Super Bowl rolls around, "viral content" seems to be the buzz phrase thrown around. Companies dream of a YouTube video, blog post, or Instagram photo that is shared across the world and back again, leading to unparalleled exposure and increased revenue. Viral content can help … Read more about Why Small Business Benefits Most from Evergreen Content
