What You Must Know Before You Pay for Your Next Ad Organic reach dwindling has many business owners using Facebook frustrated. While there are ways to combat a lower organic reach, Facebook Ads are a great option for many business owners looking to boost their reach or target consumers. Once … Read more about Facebook Ads 101
Adjusting to Facebook’s “Promotional Content” Algorithm Update
Algorithm updates... ugh! Over the past year, Facebook has lowered the organic (unpaid) reach for most business page posts. Earlier in November, Facebook made a new announcement that businesses posting "promotional" content would see a significant drop in their organic reach as well. Why … Read more about Adjusting to Facebook’s “Promotional Content” Algorithm Update
5 Internet Marketing Strategies for Family Entertainment Franchises
Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing the corporate presence instead of providing the necessary support for each franchisee's hyper local market. … Read more about 5 Internet Marketing Strategies for Family Entertainment Franchises
99 Incredible Slides (and facts) About The Future Of Business
I came across this incredible slide deck from SAP earlier this week and I wanted to share it today. Statistics are just so much more interesting when accompanied by compelling graphics. I also appreciate that the sources for these numbers are cited - you really have to be careful about where you get … Read more about 99 Incredible Slides (and facts) About The Future Of Business
Disruptive Technology – I Love You…And I Hate You
As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d love to tell you that there is an easy path through it all, paved with charts, diagrams, and other clues to help you along on your quest to become … Read more about Disruptive Technology – I Love You…And I Hate You
Facebook For Business Doesn’t Have To Be So Hard
For most of our clients Facebook is one of the most misunderstood social networks. Also worth noting is that when we perform a free analysis of a potential client’s web presence, Facebook and how it works for a business is what people want to know about more than any other metric. Most businesses … Read more about Facebook For Business Doesn’t Have To Be So Hard