Did you know that you can't use just any image on the Internet to market your business? Yup, it's true! If you want to use an image in a Facebook campaign or blog post, you must first attain the rights to use it. The consequences of not going through the proper channels to get the rights will … Read more about Where to Find Free Images for Your Blog and Social Media
Get Customers To Act With a Call To Action
If you don't tell me what you want me to do, how am I supposed to know? Have you ever heard that line from a spouse, friend of family member? Well, your customers are thinking the same thing! If you don't tell them what to do on your website, they will just look and leave. This "look and leave" … Read more about Get Customers To Act With a Call To Action
Understanding Seasonality in Your Business
Exposing How Web Analytics and Data Can Empower Your Small Business and Ensure that Your Internet Marketing Is Working! If you haven't met me in person or had a phone call with me yet, I must admit that I am a bit of a nerd. Reviewing data and exposing trends in Internet analytics is one of my … Read more about Understanding Seasonality in Your Business
Meet Instagram’s Hyperlapse App
You're Going to Love This for Your FEC Visual content is a powerful tool for many family entertainment centers (FEC's). Many owner/operators have adopted Instagram, Facebook, and Twitter often with open minds and enthusiasm. As technology and programming continue to evolve, creating beautiful … Read more about Meet Instagram’s Hyperlapse App
Maximizing Your Center’s Party Bookings
If you're a family fun center owner, then this could possibly be the most important Facebook post you read this year: Sandra Levin, of Orbit Skate Center, brought up two fantastic points. Your website MUST be accessible to your customers on a variety of devices. Mobile responsive web design … Read more about Maximizing Your Center’s Party Bookings
Pinterest for Business: Darling of the Internet or Huge Time-Suck?
I wanted to share a few thoughts today about Pinterest. In the unlikely event that you don’t already know about the service; Pinterest is a content sharing service that allows members to "pin" images, videos and other objects to their pinboard…and it really is all the rage. If for some reason you … Read more about Pinterest for Business: Darling of the Internet or Huge Time-Suck?
Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right – Part 3 of 3
So I’ll wrap this up with one more type and then I’ll add some actionable bullet points. Be sure to check into part 1 and part 2 if you’re just joining in. Scatterbrained And Confronted With Shiny Objects If you don’t fall into another category you’ll most assuredly fall into this one. You see it, … Read more about Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right – Part 3 of 3
Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right – Part 2 of 3
Last week I published part 1 of this series, if you’re just tuning in you might want to have a look at last week’s post to catch up. My intent is to identify the most common problems and pitfalls that small business owners experience while trying to grow and manage their web presence. My hope is … Read more about Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right – Part 2 of 3