SEO. It typically stands for Search Engine Optimization. We discuss how we also look at SEO as an acronym for Search Experience Optimization. It's a slightly different perspective on Internet marketing, but one that is extremely important to the future (and current state) of small businesses being … Read more about Search Experience Optimization for Small Business – #AskAWebOp Ep 48
Meeting Your Customers with Their Search Intent
Year after year, news publications and bloggers sound the alarms and claim that the sky is falling in regards to how businesses can optimize their websites to be found more frequently in search engines. It's true that search engines like Google are making it more difficult for some businesses to be … Read more about Meeting Your Customers with Their Search Intent
3 Major Marketing Maneuvers to Rethink
It's time to shake off some bad habits and stubbornness with our marketing strategies. Let's face it. Over the past decade, we have all built some bad habits of, "this is the way we always do things", which have kept us from adapting to the new marketing standards. Some of us are so busy looking for … Read more about 3 Major Marketing Maneuvers to Rethink
What Over 100 Marketing Reports Taught Us
Before we partner with a new family entertainment center, we run an analysis of their current web presence. We do this for a few reasons: Benchmark where the customer's web presence is before partnering with TrustWorkz Set future goals and KPI's to measure our success When we went to Las Vegas … Read more about What Over 100 Marketing Reports Taught Us
Find Out if Your Website Is Mobile Friendly or Not – Episode 6 #AskAWebOp
Mobile Friendliness Matters I realize that we have been beating the idea of mobile friendliness into our readers' heads for the past few years, but it's an extremely important topic. Google and Bing gave everyone almost a 3 year heads up that mobile friendly formats for websites mattered, and Google … Read more about Find Out if Your Website Is Mobile Friendly or Not – Episode 6 #AskAWebOp
Website Design Is All About User Experience
Whether we like it or not, Google, Apple, and Facebook have dictated the way we market our businesses online. Personally, I think that most of the changes are for the best. Their updates are based on real time data that they receive from how you and I use their products everyday. It should be … Read more about Website Design Is All About User Experience
5 Big Reasons Why You Don’t Show Up in Google Map Listings
Family Entertainment Centers that are concerned about their Internet marketing always want to know how to show up on Google's map listings (map pack). These listings appear when a Google user searches with local intent (ie. Family entertainment center in City, State.) If you're unfamiliar with … Read more about 5 Big Reasons Why You Don’t Show Up in Google Map Listings
10 Mind Melting Mobile Marketing Metrics from 2014
In 2012, the Internet research firm, comScore, presented data stating that mobile users would surpass desktop users by 2014. Well, they were correct! The world witnessed mobile Internet usage takeover desktop as early as February 2014 according to Nielson. It has almost been a full year since … Read more about 10 Mind Melting Mobile Marketing Metrics from 2014