Before we partner with a new family entertainment center, we run an analysis of their current web presence. We do this for a few reasons: Benchmark where the customer's web presence is before partnering with TrustWorkz Set future goals and KPI's to measure our success When we went to Las Vegas … Read more about What Over 100 Marketing Reports Taught Us
Should You Pay for Your Content to Reach More People?
Should you be paying for exposure on Facebook? Absolutely! The concept of content marketing revolves around the idea of delivering relevant, quality, and original information to your (current and soon to be) customers. The goal is to provide them with value, and in turn, they will convert into … Read more about Should You Pay for Your Content to Reach More People?
Adjusting to Facebook’s “Promotional Content” Algorithm Update
Algorithm updates... ugh! Over the past year, Facebook has lowered the organic (unpaid) reach for most business page posts. Earlier in November, Facebook made a new announcement that businesses posting "promotional" content would see a significant drop in their organic reach as well. Why … Read more about Adjusting to Facebook’s “Promotional Content” Algorithm Update
#TrustyTips: Social Media Marketing Tips
If you are currently managing your business's social media channels or know that you need to start, today's #TrustyTips are just for you! Here are a few tips and tricks to help you build a successful social media presence. Essentials for Social Media Success Don't start and stop: It's never … Read more about #TrustyTips: Social Media Marketing Tips
Which Internet Marketing Channel Brings You the Most Customers? [Infographic]
When it comes to choosing which Internet marketing channel to use for your business, how do you know which one will bring you the best return on investment (ROI)? Conductor, an Internet analytics business, has pulled together some valuable information that examines which online channel brings … Read more about Which Internet Marketing Channel Brings You the Most Customers? [Infographic]
99 Incredible Slides (and facts) About The Future Of Business
I came across this incredible slide deck from SAP earlier this week and I wanted to share it today. Statistics are just so much more interesting when accompanied by compelling graphics. I also appreciate that the sources for these numbers are cited - you really have to be careful about where you get … Read more about 99 Incredible Slides (and facts) About The Future Of Business
Disruptive Technology – I Love You…And I Hate You
As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d love to tell you that there is an easy path through it all, paved with charts, diagrams, and other clues to help you along on your quest to become … Read more about Disruptive Technology – I Love You…And I Hate You
Pressgram – A Powerful New Photo Sharing App (Super-Useful For Business Blogs)
Today was supposed to be part 3 of my series entitled Internet Marketing – Why Most Small Businesses Just Can’t Seem To Get It Right. I will post the conclusion next week. Something happened yesterday that I think is pretty exciting and I just had to share it! I was invited early to be a … Read more about Pressgram – A Powerful New Photo Sharing App (Super-Useful For Business Blogs)