Competition and investment have increased over the past couple years within the entertainment and amusement industry. Family entertainment centers in smaller towns that have enjoyed decades of zero to low competition are now trying to figure out how to stay on top of mind to their customers. Even … Read more about Today’s Buyers Have Changed and Here’s How You Can Stay On Top of Their Mind
Turning Big Data Into Actionable Results
We wanted more data and we got it! Big data continues to flow into the hands and inboxes of business owners everywhere, and they have never been more confused. There are a few big problems that we're facing with big data right now: It takes a long time to sift through and find what really … Read more about Turning Big Data Into Actionable Results
5 Keys to FEC & Park Marketing Success in 2017
Have you ever heard the phrase, "marketers ruin everything"? When you sit back and think, it becomes undeniably true. Whether it's TV ads, print ads, or even Facebook, marketers love to take advantage of an opportunity and squeeze every possible dollar out of it. Hey, it's our job! As 2017 … Read more about 5 Keys to FEC & Park Marketing Success in 2017
Costly Decisions: Websites for Multi-Location FECs
Unlike single location family entertainment centers, multi-location and franchises have a variety of options when it comes to setting up their websites. Should each location have their own URL, subdomain versus sub directory (atlanta.example.com versus example.com/atlanta), and should each … Read more about Costly Decisions: Websites for Multi-Location FECs
Our Social Media Mantras – #AskAWebOp Ep 49
One of the most essential parts of creating a social media strategy is to have some parameters for yourself and your team. A social media mission can help your strategy stay in the right direction, even if you have multiple voices (people) contributing. Kelsey and Taylor discuss their social media … Read more about Our Social Media Mantras – #AskAWebOp Ep 49
Know Your Boundaries to Say “No” to Boundaries
Over the past few years, experts have been saying that the death of local retail stores is upon us! While the online marketplace continues to grow, local businesses have a differential advantage to keep their market coming back to them. The exciting news is that it's just getting started! A … Read more about Know Your Boundaries to Say “No” to Boundaries
There’s More Noise – Don’t Give Up, Get Better
Only about 1% of Internet users actually create content. That means that there is a massive opportunity for your small business to create, share, and promote content because 99 of 100 people are just sitting there waiting to consume it. Many small businesses are creating content, but most will also … Read more about There’s More Noise – Don’t Give Up, Get Better
Trying to Fit Digital Into the Traditional Marketing Box
The most dangerous phrase in the language is, "We've always done it this way." - Grace Hopper, Rear Admiral US Navy We work with a wide variety of small businesses that use an even wider variety of ways to reach their target customers. From billboards to Google AdWords, we've probably seen it all. … Read more about Trying to Fit Digital Into the Traditional Marketing Box