If there’s one constant in digital marketing, it’s forward-thinking strategies. Since digital trends are always changing, marketers and business owners must constantly prepare for what’s to come by keeping tabs on big brands and key players in the digital sphere. If you don’t keep up, you’ll miss … Read more about We’re Watching You: Digital marketing strategies to keep an eye on in 2020
(Un)Luck of the Irish: What a Flat Tire Taught Me about Marketing Success
I love to travel. My bank account? Not so much. That’s why when I travel, I’m committed to making the most of it. I compare prices, research the top attractions, and read a book’s worth of blogs to find those off-the-beaten-path destinations that can make or break a trip. But my quest for the … Read more about (Un)Luck of the Irish: What a Flat Tire Taught Me about Marketing Success
Social Media Trolls: Whatcha Gonna Do When They Come For You
Okay, first thing's first. What is a social media troll? I'm glad you asked. Social Media Examiner explains that "trolls are the people online who purposefully stir up trouble in social media communities." via GIPHY Where do they hang out? On social media, usually in the comments, and … Read more about Social Media Trolls: Whatcha Gonna Do When They Come For You
The Insider’s Guide to Promoting Your FEC’s Holiday Event
Is your family entertainment center ready for the rush of holiday party-goers headed your way? Businesses that plan ahead, strategize a plan of action, and invest in tools to help market events are the ones most likely to see a successful return this holiday season. Whether your seasonal FEC … Read more about The Insider’s Guide to Promoting Your FEC’s Holiday Event
How to Stay on Top When Competitors Move In
It seems that just when everything is going smoothly, you catch wind of a new competitor moving in on your territory. While this big change can make your head spin, I have a few tips on how to stay on top of your game! Snoop! Find out everything you can about the “new guys on the block.” Who … Read more about How to Stay on Top When Competitors Move In
5 Scary SEO Mistakes That Might Be Haunting Your Business
It’s the season of ghosts and ghouls, but there’s one recurring nightmare that sends shivers down the spine of every business owner: Search Engine Optimization! There’s no denying that the spectre of SEO can be intimidating, but this essential element of a successful digital marketing strategy … Read more about 5 Scary SEO Mistakes That Might Be Haunting Your Business
Social Media Bootcamp for Your Small Business
When I ask business owners about their social media presence, I often see a look of panic in their eyes. They know they should be on Facebook and Instagram . . . but what about SnapChat? Or Twitter? And what even is Tik Tok? As someone whose job it is to keep up with the ever-changing landscape of … Read more about Social Media Bootcamp for Your Small Business
Motherhood and Marketing: How Mastering One Helps You Master Both
If you know me, you know I spent some time away from TrustWorkz this summer. I was working hard at home, but I am elated to be back at work after having my second child, baby Jett! It's a funny thing to get some time away from work. It clears your head and allows you to have more creative … Read more about Motherhood and Marketing: How Mastering One Helps You Master Both